Here's where we post periodic updates on what we've been up to at Fathom. Reflections on the interesting stories that emerge from our client work, side projects, after-hours rabbitholes, and other miscellaneous threads of inquiry.
While building Stats of the Union, we went through a large heap of sketches. Some were mistakes. Others looked good, but didn't do the job. While a favorite design can be worthy of endless defense, more often—killing is key.
Mark Schifferli, the latest addition to the Fathom team, turns out to be a two for the price of one hire. We were completely awestruck by the interests, style and aesthetic sensibility of Mark's six-year-old daughter. It's all we need to see. She's hired too.
Here at Fathom we hit the ground running in 2011. We wrapped up a touch screen installation for the 2011 Consumer Electronics Show in January, helping our friends at GE shine the spotlight on all of their Ecomagination initiatives. The GE booth — a small city block is the more apt description — was an eco playground of residential wind turbines, electric cars, Wattstations, and energy efficient appliances.