Notebook
Here's where we post periodic updates on what we've been up to at Fathom. Reflections on the interesting stories that emerge from our client work, side projects, after-hours rabbitholes, and other miscellaneous threads of inquiry.
We just launched TriTrack, a tool for triathlon training, on the behalf of GE and British Triathlon Elite Team Partner.
While building Stats of the Union, we went through a large heap of sketches. Some were mistakes. Others looked good, but didn't do the job. While a favorite design can be worthy of endless defense, more often—killing is key.
Mac Slocum, managing editor of O'Reilly Media interviewed Ben at the Where 2.0 conference.
Ben and Casey Reas made an art piece called “Signals” for building 76 at the Massachusetts Institute of Technology (MIT):
Stats of the Union, our first iPad app, is built for GE as a tool to look at health stories in America.
Mark Schifferli, the latest addition to the Fathom team, turns out to be a two for the price of one hire. We were completely awestruck by the interests, style and aesthetic sensibility of Mark's six-year-old daughter. It's all we need to see. She's hired too.
Paola Antonelli and Alice Rawsthorn compiled a la hot list dei talenti for the Italian Rolling Stone special design issue.
Fathom and Harvard University are seeking a computational scientist to develop a visualization and analysis dashboard to track the emergence or reemergence of infectious diseases.
Here at Fathom we hit the ground running in 2011. We wrapped up a touch screen installation for the 2011 Consumer Electronics Show in January, helping our friends at GE shine the spotlight on all of their Ecomagination initiatives. The GE booth — a small city block is the more apt description — was an eco playground of residential wind turbines, electric cars, Wattstations, and energy efficient appliances.