Over the course of several years, Fathom has helped the Robin Hood Foundation define and develop the way they display their data digitally. In partnership with Columbia’s Population Research Center, Robin Hood conducts longitudinal surveys and produces reports that quantify what poverty looks like in New York City. As the biggest poverty-fighting organization in New York, they produce these reports to provide a better understanding of, and data-driven insights about, the causes and patterns of poverty in the country’s largest metropolitan area.

Robin Hood originally enlisted Fathom’s expertise in information design to produce an interactive site to complement its first white paper in 2014. Since then, we have worked with them to tell an increasingly nuanced story about poverty and material hardship using their growing collection of data.

The Poverty Tracker site, built and designed by Fathom, serves as an interactive portal that allows users to explore the headlines, understand the methodology, and download the reports. The site has progressed from its first iteration capturing a single survey into a platform where Robin Hood continues to add new data, post additional reports, and create an increasingly robust resource for donors, researchers, city officials, press, and anyone who wants to gain a greater understanding of poverty in New York City.

Check out more of our work below, or drop us a line at hello@fathom.info.


Founded in 2010 by Ben Fry, Fathom Information Design works with clients to understand complex data through interactive tools and software for mobile devices, the web, and large format installations. Out of its studio in Boston, Fathom partners with Fortune 500s and non-profit organizations across sectors, including health care, education, financial services, media, technology, and consumer products.

How can we help? hello@fathom.info.