In collaboration with Nike, Fathom built and designed a website enabling every Nike+ FuelBand user worldwide to see a portrait of their unique physical activity patterns. Members can download and share a poster that depicts their daily movement for every day of the year. Each day is drawn as a partly transparent area chart—where the horizontal axis marks the time of day, and the vertical axis represents intensity of activity. Blue, red, and yellow shading depict days with high, moderate, and low levels of movement, respectively.

Areas of the poster with higher concentration of color illustrate more ingrained patterns and behaviors. Beneath each person’s fire-like activity profile, a series of charts break down daily and weekly movement, and workouts. The top of the poster serves as a unique “fingerprint” of a person’s behavior, routines, and lifestyle, while the bottom portion offers a detailed summary of their year in hard numbers.

Check out more of our work below, or drop us a line at


Founded in 2010 by Ben Fry, Fathom Information Design works with clients to understand complex data through interactive tools and software for mobile devices, the web, and large format installations. Out of its studio in Boston, Fathom partners with Fortune 500s and non-profit organizations across sectors, including health care, education, financial services, media, technology, and consumer products.

How can we help?