Most of our team at Fathom began wearing
Nike+ FuelBands last January. By the end of the year, we had accumulated enough data to start creating interesting code-based sketches of our activity. What emerged from each person's data was a visually unique and telling story of their daily and weekly activity trends. As we fine-tuned the code to encapsulate more users’ information, it became increasingly clear that the portraits represented individualized routines, behaviors, and lifestyles. The exploration evolved into a detailed poster that depicted exercise trends, work routines, and even implications of sleep patterns. Today, those original sketches have graduated into the 2013 Year in NikeFuel
, a site built for Nike that allows the entire FuelBand community to see a unique portrait of their personal activity.