Roughly five years ago, James Grady, a designer at Fathom, settled down on his couch to watch a movie. It wasn’t just any movie, but James isn’t just any movie fan. Inspired by
Morphology of the Folktale by Vladimir Propp, which lays out the patterns typical to stories that inform our culture, he wanted to see how the structure played out across all six Rocky movies. James got his spreadsheet ready, prepared snacks and drinks to see him through, and pressed
Play.