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Fathom Information Design
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The most meta process post yet
If a picture is worth one thousand words, then think of the following process video as a nonfiction novella. You can remove your reading glasses as necessary.
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The nature of a typeface
When I was in graduate school, I took a type design elective taught by the excellent Cyrus Highsmith. The first week we each gathered and refined the basic formal elements that would define the nature of our typeface. In my case, I wanted a display face optimized for the screen — with rounded slab serifs, a roomy x-height for readability, and bowls with a distinctive tear shape to them. What emerged was Shoestring, a "simple, friendly, open type face for blogs. Suitable for boilerplates and headlines. Optimized for use on screen."
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Treading Lightly
Popular Science publishes a special energy issue every two years. We designed a 2011 spread that looked at where U.S. energy comes from, where it goes, and how much is lost along the way. The biennial is upon us, so we were excited when Katie Peek got back in touch for this year's issue. She asked us to research the innovations in renewable energy production that were taking shape worldwide, and to propose a couple of stories.
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Transportation for Massachussetts Coalition
As debates around the state transportation bill heated up this month, we teamed up with the Transportation for Massachusetts Coalition (T4MA) to create a series of infographics that capture the complexity of the Bay State’s transportation network. Since most of the Fathom team commutes via public transportation (the rest bike to work), we felt strongly about contributing clear and readable graphics that could be used in the course of the T4MA advocacy campaign. We have a vested interest in seeing that network remain in good working order, accessible, and affordable.
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The future of public transportation in Massachusetts
As debates around the state transportation bill heated up this month, we teamed up with the Transportation for Massachusetts Coalition (T4MA) to create a series of infographics that capture the complexity of the Bay State's transportation network. Since most of the Fathom team commutes via public transportation (the rest bike to work), we felt strongly about contributing clear and readable graphics that could be used in the course of the T4MA advocacy campaign. We have a vested interest in seeing that network remain in good working order, accessible, and affordable.
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