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Fathom Information Design
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The Latest from Fathom – February 2020
If you’ve had an opportunity to check out fathom.info recently, you may have noticed that we redesigned our website. Our new site better reflects our strengths as a company, highlighting projects that showcase our strong design capabilities and unique approach to data.
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Building a maze typeface
Ok, so I love mazes.

Growing up, I spent most of my time at school embellishing notebook pages with intricate landscapes and labyrinths filled with alien characters. Actually, I still do that. To me, the open-ended nature of mazes expresses something both playful and profound. I recently dove back into mazemaking to explore its potential as a generative typographic form, creating a series of sketches that evolved into a typeface, called Mazeletter.
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Context-Driven Activity Apps
Before we went on break for the holidays in December, the office got together to brainstorm solutions to a question we’ve been thinking hard about over the past few months: what does a good health app look like? “Good,” of course, can mean countless different things. It could mean that it’s good at reminding you to exercise and eat well, good for logging personal health information, or good at predicting when a chronic condition may flare up.
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The Year in Review
At the end of the year, we like to take some time to recap what we accomplished over the past 12 months. From client work to internal projects to talks and new hires, there’s a lot to celebrate. Here’s the best of Fathom from 2019:
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Knitting Our Holiday Cards
Earlier this year Fathom acquired a Brother KH910 knitting machine. We’d been trying to learn more about it with the hope that we would eventually be able to hack it to quickly read complex, generative patterns, but we needed a project to jumpstart the process. When it came time to decide on a theme for our annual holiday card, we saw our opportunity. Although I had not actually used the machine yet at the time, I suggested we make a Fathom Holiday Sampler, knitting a unique, computer-generated, multi-colored square for each of the nine members of our office.
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