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Ben in “The Big Apple”

Fathom has been doing a lot of work for Nike in the past nine months, in particular with the Nike+ FuelBand and the NikeFuel* data.

Though we’re unable to share information about NikeFuel at the moment, we do some prototype analysis from the publicly available Nike+ API. The API allows us to look at our own NikeFuel data as a metric for comparison, but it also lets us check up on the activity of other members of the Fathom team.

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A big part of my role as a designer is storytelling. On Tuesday, October 15, Ben went down to New York City for the announcement of the new Nike+ FuelBand SE. I took a look at his data from the trip and compared it to his NikeFuel earnings on all other days.

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I wanted to ask him exactly what he was doing during the highs and lows of his trip to the “Big Apple,” but unfortunately Dr. Fry was unavailable for an interview. I took a stab at telling the story of his day. I think it’s pretty accurate. See for yourself. View PDF

Press: Nike, INCCNETMashable

*NikeFuel is a single, universal way to measure all kinds of activities—from a morning workout to a big night out. Uniquely designed to measure whole-body movement no matter your age, weight or gender, NikeFuel tracks your active life.

Shadowboxing photo credit: CBS Interactive

Founded in 2010 by Ben Fry, Fathom Information Design works with clients to understand complex data through interactive tools and software for mobile devices, the web, and large format installations. Out of its studio in Boston, Fathom partners with Fortune 500s and non-profit organizations across sectors, including health care, education, financial services, media, technology, and consumer products.

How can we help? hello@fathom.info.