Fathom Information Design Privacy Statement

Last modified: October 7, 2021

This Privacy Statement explains what information we collect about you through our website (the “Site”), how we use that data, and when and with whom we share it. The Site includes all pages within the top-level domain https://fathom.info and does not include any subdomains of https://fathom.info. The Site is provided and controlled by Ben Fry LLC d/b/a Fathom Information Design LLC (“Fathom,” “we,” or “us”).


What data do we collect?

We do not collect personal data or personally identifiable information. We do collect:

If you don’t want us to collect this information, you can opt-out by clicking here.

How do we collect your data?

We collect data when you use or view our website.

How will we use your data?

We collect data in order to:

We will not sell your data.

How do we store your data?

Data is stored securely on a server accessible only from our internal network. We have implemented appropriate technical and organizational controls to protect data from loss, misuse, and unauthorized access or disclosure. Unfortunately, sending any information, including personal data and personally identifiable information, via the internet is not completely secure. Given the nature of communications and information processing technology, Fathom cannot guarantee that data during transmission through the Internet or while stored on our systems or otherwise in our care will be absolutely safe from intrusion by others.

What are your data protection rights?

Fathom would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

By email:

By mail:
Fathom Information Design
300 Cambridge Street, Floor 5
Boston, MA 02114


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.

How do we use cookies?

We only use first-party cookies. We use cookies to help us learn how well the Site performs. We also use cookies to understand, improve, and research features, and services, including to create logs and record when users access our Site from different devices.

We provide the list below to give you transparency into the cookies used by the Site. While we do our best to keep this table updated, please note that the number and names of cookies and other technologies may change from time to time.

Cookies Source Purpose Lifespan
pk_id fathom.info For storing anonymized information, such as a unique visitor ID
_pk_ref fathom.info For storing attribution information, namely the referrer you initially used to visit the website
_pk_ses, _pk_cvar, _pk_hsr fathom.info For storing analytics-related data for the visit
_pk_testcookie fathom.info For checking whether your browser supports cookies
matomo_sessid chronicle.fathom.info For storing your data collection preference and ensuring website security
_cf_bm myfonts.net For identifying and mitigating automated traffic to protect domains from bad bots
browder fathom.info For storing anonymized information, such as a unique visitor ID, for server log analysis

How can you manage your cookies?

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Collecting data from children

We do not aim the Site at or knowingly collect personal data or personally identifiable information from children under the age of 13.

Privacy statements of other websites

The Site contains links to third-party websites that are not under our control. We are not responsible for the collection and use of your information by them or for their content. We encourage you to review the privacy policies and terms of use of each website, application, and resource you visit or use.

Changes to our privacy statement

We may make changes to this Privacy Statement at any time. We will post notice of changes to the Privacy Statement on this webpage, and by accessing the Site after the modifications to this Privacy Statement have been posted, you agree to be bound by the modified Privacy Statement. Accordingly, you should periodically revisit this page to review the then-current Privacy Statement.

How to contact us

If you have any questions or requests about this Privacy Statement or our handling of your information, you may contact us at hello@fathom.info.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Fathom has not addressed your concern in a satisfactory manner, you may contact your local supervisory authority.