Especially Big Data

We’re pleased to announce the launch of our new podcast: Especially Big Data. While it deals with data both big and small, the podcast explores the many subjects data can document– which can include everything from what you ate for breakfast this morning to the variability of global ocean currents. In other words, people collect data to track almost everything these days; and we’re here to tell you everything it can explain, while also shedding light on everything it leaves out.


In our pilot episode, The truth about grandma’s perfume, we dive into the implications and ethics of documentation, and explore whether your daily dose of rhino horn extract should be recorded for “medicinal” or “commercial” purposes. Tune in and tell us what you think.

You can keep up with our latest episodes here.

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Founded in 2010 by Ben Fry, Fathom Information Design works with clients to understand complex data through interactive tools and software for mobile devices, the web, and large format installations. Out of its studio in Boston, Fathom partners with Fortune 500s and non-profit organizations across sectors, including health care, education, financial services, media, technology, and consumer products.

How can we help? hello@fathom.info.