How to share 20,000 maps
The social–sharing experience is a crucial and often overlooked element of information design. In addition to updating content and the UI/UX of our latest No Ceilings site, we are constantly developing its "shareability." Between deep linking, bite-sized graphics for stories, and pre-populated social links, we have made sharing as easy and visually compelling as possible.
We strive to make sharing well designed, like this recent tweet about women entrepreneurs and executives

Deep linking has been active since launch. It allows viewers to share a map view of any indicator at any given year. We realized, however, that a truly shareable map must also be embeddable. That is, viewers should be able to peel off any story from the data-driven map and show it on their own sites or presentations.

We redesigned the original map view (left) into an embeddable image (right) to better communicate its information, look, and feel at smaller sizes and as a static image.

Making the map embeddable required significant design and technical work. In addition to layout and typographic adjustments, we needed to generate over 20,000 static images to recreate every map setting in both the original web colors and a new, more versatile palette. But the hard work was well worth it. The new embeddable maps include all critical information at a scaled-down size, in two color schemes. While they can stand alone on external sites, each image links to the original map from which it was shared, opening a path to the No Ceilings site for new visitors.

Viewers can now share No Ceilings data maps on their own sites in a matter of seconds
A new color scheme option makes the maps visually compatible with a variety of external sites

The embedding feature is a valuable tool for journalists, scholars and anyone with a blog or website. By simply clicking the “Embed” button and copy–pasting the given code, anyone can share their findings from the No Ceilings data map. So explore, share, and speak out!

We’d love to hear what you’re working on, what you’re intrigued by, and what messy data problems we can help you solve. Find us on the web, drop us a line at hello@fathom.info, or subscribe to our newsletter.