In partnership with Nike, we’ve created NikeFuel Weather Activity, a website that connects Nike+ FuelBand activity with localized weather data, allowing users to see how daily temperatures and precipitation affect personal, statewide, and national movement patterns in the U.S. The site features an interactive map that illustrates how states and regions react differently to changes in the weather. By pairing personalized data with local weather, NikeFuel members can see how they fit within the micro and macro picture of nationwide activity.

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Founded in 2010 by Ben Fry, Fathom Information Design works with clients to understand complex data through interactive tools and software for mobile devices, the web, and large format installations. Out of its studio in Boston, Fathom partners with Fortune 500s and non-profit organizations across sectors, including health care, education, financial services, media, technology, and consumer products.

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