Nike
NikeFuel Weather Activity
In partnership with Nike, we created NikeFuel Weather Activity, a website that connects Nike+ FuelBand activity with localized weather data, allowing users to see how daily temperatures and precipitation affect personal, statewide, and national movement patterns in the U.S. The site features an interactive map that illustrates how states and regions react differently to changes in the weather.
Capabilities
- Data aggregation and analysis
- Front-end and back-end development
- Responsive data visualization and web design and development
Challenges
- Given activity and weather data, what are interesting stories we can tell?
- How can we build a visualization that draws in the general public, but also allows for personalized comparisons for current users?
Outcomes
- By pairing personalized data with local weather, NikeFuel members can see how they fit within the micro and macro picture of nationwide activity.
